Treasured NY Logo Updated

Milton Glaser's "I Love NY" Logo



BBDO has refreshed the legendary Milton Glaser "I Love NY" logo in a new tourism campaign promoting the city. Replacing the heart symbol are hand-drawn images of a beach ball, a pizza slice, and a ferryboat, to name a few.

designweek.co.uk | iloveny.com

7 Comments
Ryan
I'd have preferred to see the execution simply leave a fill-in-the-blank line in place of the heart, ball, pizza slice or whatever, and let people write in what they like about New York. Take a cue from the old American Express campaign and get famous New Yorkers to write in what it is they love about NY.
July 14, 12:28 AM
Steve Jobs
Where's the "iPhoneNY"? You screwed me over again, BBDO!
June 25, 3:57 PM
Matt Hawe
I ball New York? Sounds about right.
June 25, 3:55 PM
@BUREAUBAS
Funny to see people can 'fill in' the thing they like to do in NY. Nice idea. People can get 'creative' and all that... But: I 'Pizza' New York? What's up with that... I <3 NY works fine with me.
June 6, 1:12 PM
Travis Ludwig
I beach ball New York as well.
June 5, 11:15 PM
@PushingGiants
Hopefully Milton Glaser gives them a call to let BBDO know what a giant piece of s*** this is.
June 4, 9:59 AM
I'm glad they came up with something so original. It would have been a shame if people had been doing this for years...
June 1, 10:30 AM