The Ford Oval Is Back



After more than five years, Ford's legendary logo has finally been taken out of hock. Moody's became the third credit-ratings service to raise Ford's ratings, giving the company possession of its blue oval again. Executive chairman, Bill Ford, commented, "When we pledged the Ford Blue Oval as part of the loan package, we were not just pledging an asset. We pledged our heritage."

brandchannel.com | media.ford.com

2 Comments
Bruce Schneider
Since it has been on their vehicles, I never realized it was "gone."
June 11, 6:57 PM
Wow. I'm impressed by the move to guarantee the loan with their logo. Commendable, all things being equal.
May 31, 1:44 PM

 

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