RLTV Rebrands


RLTV, the only cable network and online source aimed solely at people aged fifty and older, will launch a new identity on November 1. The visual system includes a new logo, graphics package, and color palette for on-air, online, and print and was masterminded by Agency Five0, which specializes in the 50+ demographic. The rebrand also ushers in the new tagline: “Experience Matters.”

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