Whale and Dolphin Conservation Society Rebrands

The Whale and Dolphin Conservation Society (WDCS) has launched a new brand identity created by Conran Design Group. The charity celebrates its 25th anniversary this year. The logo icon takes its form from a whale fluke, which acts as a universal reference to whales and dolphins as well as a practical device for highlighting messages in brand communications.

vimeo.com

2 Comments
Beth
"wow the bracket looks like a whales tale" is not an insight for a rebrand. This could of been so much and fun and such a good logo Sorry it looks like a client or students work
November 6, 9:45 PM
looks heavy, but not like a whale. like a dud torpedo. Not a fan at all.
October 26, 3:02 PM

 

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