Recent Articles

Fighting Illini Now a What, Not a Who

The athletic department of University of Illinois gets an updated brand identity.
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Maxwell House Brings Back Traditions

Perhaps learning a lesson from number one competitor Folgers, which has never swayed from its “the best part of waking up is Folgers in your cup” jingle, Maxwell House coffee is putting greater emphasis on its “good to the last drop” motto.
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Florida State Rebrands With Tribe Blessing

Unlike so many schools which have had to drop Native tribe-based identities recently, Florida State has just issued an updated identity that keeps Seminole heritage at the center of its brand, with the OK of tribal leaders.
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Weather Underground Goes Mainstream

Nineteen-year-old Weather Underground, purchased by The Weather Channel is 2012, has a new logo and graphical identity.
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Interbrand Creates New Stock Exchange Identity

Interbrand Sampson de Villiers has worked with the Johannesburg Stock Exchange for the past year to create a much more modern, vibrant identity for the institution.
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Oakland Reaches Out

Often overshadowed by neighboring San Francisco, the city of Oakland, Calif., has created a new logo and marketing campaign aimed at erasing its image as a gritty has-been.
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Touché!

Although no credits are given, some sharp-witted designers associated with the gaming site Bwin have “Americanized” European World Cup Soccer team logos in a painfully apt way.
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Canadian Cattlemen Continue With Rebrand

The Canadian Cattlemen’s Association, which works on behalf of 68,500 beef farms and feedlots, has shared its new identity through a new website and logo.
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College Spurns New Logo

An athletics administrator designed Stephen F. Austin State University’s logo in about 10 minutes, for free, some 22 years ago.
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Dark Knight Turns 75

DC Entertainment is celebrating Batman’s 75th birthday with a new logo.
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