Recent Articles

Encyclopedia of Logos

The newly revised book Marks of Excellence (Phaidon) presents an encyclopedia of the world’s most famous logos, their history, as well as a comparison of their similar characteristics across industries.
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Apple’s iOS 7 Icons Revamped

Apple’s SVP of Design Jony Ive called upon the marketing department to design a refreshed color palette and look for iOS 7 app icons.
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Ici Radio-Canada Is Now ICI

The French-language radio station that has been a mainstay of Quebecois life for decades has rebranded as ICI.

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Stanley Lifts Off

Lippincott has redesigned the Stanley Black and Decker logo to more accurately portray Stanley’s scope as a brand.

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The New/Old Parade

On the cover of its latest issue, the weekly Sunday magazine Parade refreshed its logo for the first time in three decades.

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Nike’s 3D Logo-Sneaker

Brazilian typographer Marcelo Schultz created designs for the Nike logo that appear to pop off the page.

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The Whitney's New W

The new identity for the Whitney Museum in New York, designed by Dutch consultancy Experimental Jetset, takes off in an entirely different direction just as the museum itself prepares to move to the Meatpacking District from the Upper East Side in 2015.

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2013 Logo Trends

At this writing, there are over 200,000 logos on the LogoLounge site. Each design represents hundreds if not thousands of hours of thought and struggle on behalf of designers around the world. It's testament to their dedication that we're able to create these reports. So thank you to all of the designers who have contributed to the Trend Reports over the past decade.
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The Star of Oklahoma City

For Oklahoma City University’s new logo, Pentagram’s Austin office brightened the star motif from the previous mark.

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Broadway Books

A new logo for Broadway Books, the paperback division of Crown Publishers, will appear for the first time on Tom Reiss’s The Black Count, 2013’s Pulitzer Prize-winner.

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