Masterminded by Bill Gardner, president of Gardner Design, the LogoLounge website showcases the latest creations by luminaries and up-and-coming stars alike. LogoLounge 7 presents the finest logo designs posted to the website during the past year, as judged by a select group of leading designers. The first portion of the book profiles nine major new campaigns by firms both large and small. The second half of the book organizes the 2,000 chosen logos into twenty visual categories for easy reference, with shorter articles on groundbreaking logo design interspersed throughout.
LogoLounge 7 features recent work by such world-renown firms as Pentagram, Lippincott, Turner Duckworth, and The Brand Union; emerging agencies venturethree, Dragon Rouge, and Carbone Smolan; and stand-alone artists Louise Fili and Chris Mitchell. This definitive resource provides in-depth, behind-the-scenes knowledge of how the brightest in the field create winning identities today.
- The much-anticipated follow-up to LogoLounge 6, a Rockport Publishers bestseller
- Features 2,000 logos, providing fresh inspiration to anyone looking to direct their own identity
- Includes a valuable cross-referencing feature with the LogoLounge website
"Design that challenges and invites viewers to keep looking and discovering has the potential to add so much more depth to each and every level of application. Does a logo have to be one static mark that always appears in the same way, shape, and form? Why can't it come to life and change, yet still represent the same thing?"
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