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LOGOS

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// CURRENT LOGO TRENDS

2010 Trends
When gauging the relative merits of the 35,000-plus logos that have been submitted from all over the world to the LogoLounge.com site in the past 18 months, it would have been supremely helpful to have some sort of magical scanner-like device that could objectively compare, classify, and quantify the success of each design. But likely such a device could only spot the obvious visual trends.


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// LOGOS IN THE NEWS

Andaz and Hyatt Place are two new brand explorations in the higher and lower ends of Hyatt Hotels.



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A cool, new identity/logo from Rio Coffee, courtesy of Voice, honoring the year of Rio's founding.



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After months of warding off criticisms that its logo was a thinly veiled tobacco advertisement, the Ferrari racing team has changed its mark once again. The team will continue to be called Scuderia Ferrari Marlboro.



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The rupee now has its own distinct identity, courtesy of a new symbol that combines Indian and Roman characters.



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Mayflower has left its old boxy (sorry) identity behind in favor of a much brighter, forward–moving identity.



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