Field Theory is the work of designer Fraser Davidson. As well as sports branding, Fraser has worked in the motion graphics and animation Industry since 2004 and is Co-Founder of Animation studio Sweet Crude
Since 2005, Fraser has worked with some of the biggest names in the world of sport. His clients include Nike, Troika, The Welsh Rugby Union, Joe Bosack Graphic Design, Adidas and many others, producing design for Rugby, Football, Hockey, Basketball, Lacrosse and more.