For a classroom project at the College for Creative Studies (a freshman project, no less), Andrew Kim has created an intriguing product design for Coke brands. His square bottle design produces a smaller bottle footprint—which helps in storage and transport); its cap uses less materials; is stackable; is collapsible for easy of recycling/storage; and the bottle is made of 100 percent sugar cane by-products.

Yet the design maintains the brand ID very well, despite the fact that it seriously toys with the iconic bottle shape.

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