The Japan Tourism Agency has unveiled a new logo and campaign

The new logo is accompanied by a new copy “Japan, Endless Discovery,” and is designed with Japan’s iconic cherry blossom element, which represents Japan’s natural beauty, tradition, culture, cuisine and arts.

While promoting the country’s traditional attractions, the logo also visualizes Japan’s modern cultural interests in an effort to appeal to a younger generation of tourists.

www.travelagentcentral.com

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