In an effort to get all of its channels of communication looking in the same direction, AT&T is looking that a rebrand that hopes to reposition the company as a lifestyle choice and not simply yet another phone company.
“Rethink Possible” is the tagline that will accompany the new campaign. The familiar globe logo will undergo some interesting changes (by Interbrand), namely the drop of the AT&T name and permission to get away from the company’s familiar orange. Watch the video at the company’s microsite for a flush of addition (possible?) variations.
www.att.com/rethinkpossible
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I'm not sure if I like all the 'bubbles'. It makes it look like a soft drink or water company. If AT&T wants to rebrand they need to focus more on the youth, but nothing too trendy that will most likely go out of style in the coming decade.
Elyse · April 20, 10:33 AM
Questo non è un logo, è un'illustrazione!!! Troppi elementi, troppe trasparenze, troppo confuso, irriproducibile in formati piccolie tantomeno in nero... non mi convince, non mi sa di logo, no.
d.m@x · May 4, 4:48 AM
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