The search is on for the new logo for the 2016 Olympics in Rio. The logo that the city used as a candidate city is shown here. Its distinct shape comes from the shape of the city's distinctive and inspirational Sugar Loaf, shown in the photo.

The logo's creator, designer Ann Soter says about the mark, "The Sugar Loaf in the shape of a heart represents the Brazilians' indisputable passion and vibration for sports. The exclamation point replacing the numeral 1 in the writing 'Rio 20!6' symbolizes Brazil's heightened expectations with the chance of hosting the event."

The call for entries for the actual logo of the games was issued this week, and the first deadline is April 30. The new look for Rio 2016 will be unveiled during the New Year's Eve celebration at Copacabana, just over eight months from now.

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(The call for entries can be viewed at www.rio2016.org.br)