Noteworthy...

Seattle's Best new logo not proving popular.
www.psfk.com
industry.bnet.com



The London Design firm Construct has produced a witty, flexible identity scheme for the luxury hotel Claridges.
www.formfiftyfive.com
www.claridges.co.uk

GMAC Financial has rebranded as Ally Financial.
www.mybanktracker.com

Golden State Warriors make fans search for the team's new logo.
www.graphicology.com
espn.go.com

Waterstone's Booksellers has a new mark.
www.creativereview.co.uk

McDonald's brand ambassador gets to stay.
www.usatoday.com

Olympics organizers unable to resist temptation to create mascots/sell merchandise.
winnipeg.ctv.ca