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// 06-11-2010

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Crayola refines their logo

Artist Henk Dawson was called upon to make some modifications to the Crayola logo adopted in 2003. A desire to give an even greater dimensionality to the mark using highlights and beveling has led to some very subtle changes. The attached video gives some insight into the actual rendering process. No information is available on whether all 64 colors were actually used.

d3d.com

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While it is an incremental improvement, I think there money would have been better spent with a complete overhaul.
 www.mixmed.com · June 15, 8:28 AM

 

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