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TCBY reveals logo in prototype store
TCBY has revealed its new logo, which will replace its original 30–year–old design.
There are various versions of the new logo in the rumor mills at present, and photos of the prototype store, to be opened in Salt Lake City, do not show the same logo as what is reported to be released. In any case, the new identity is sleeker and simpler.
If the new store design, created by Salt Lake City-based StruckAxiom, proves successful in two corporate-owned prototype stores, it will be offered to franchisers.
qsrmagazine.com
This redesign was long overdue.
www.mixmed.com · June 22, 11:43 AM
looks too similar to cefiore to me (logo and interior) - http://www.cefiore.com/ - another frozen treat brand.
jc · June 23, 6:59 PM
Or how about yogen fruz - this minimalism is frogurt logos is getting old. http://myyogenfruz.com/images/yogen-fruz_corperate_01.jpg
jarhead · June 28, 9:44 PM
i couldnt agree more. the new logo seems to lack originality when compared to the 2 fore-mentioned logos.
boom-creative.com · July 3, 7:48 PM
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