Before

After

Where there's smoke, there's…?

After months of warding off criticisms that its logo was a thinly veiled tobacco advertisement, the Ferrari racing team has changed its mark once again. The team will continue to be called Scuderia Ferrari Marlboro.

The previous logo was bizarre at best, a UPC-like concoction that confused and dazzled the eyes through extreme contrasts of red, black and white, sometimes applied to uneven surfaces-clothing, for instance, or a car body that would be rushing past the viewer at an extremely high rate of speed.

formula-one.speedtv.com

graphicology.com