Recent Logo Articles

Each year, as I browse through thousands of logos in preparation for the annual Trend Report, I can’t help but consider the societal, technological and environmental influences and how they will affect the future of our industry. This year, three thoughts occurred to me.

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London-based design consultants Pemberton & Whitefoord has created the corporate identity for Whitefoord LLP, an exclusive wealth management company in London that only accepts clients upon recommendation.

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The pharmaceutical company Dr. Reddy’s Laboratories has released its new logo and brand identity, shaped around the phrase, “Good health can’t wait.”

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Heidelberg is best know for its printing equipment, but it also offers various consumer services and consumables. Its new logo promotes all three.

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In a year-long project, DesignStudio has been working with Logitech to seriously update the peripheral maker’s image in a way that works across existing product lines but which also accommodates a new line—Logi— which is targeted at more youthful audiences.

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It was a tiny change, but perhaps one that was long overdue: the Facebook Friends icon was updated by an employee who was sick and tired of seeing the female character standing in the shadow of the male icon.

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