Recent Logo Articles

We’ve been sitting on a recent release from Hewlett Packard Enterprise for a bit in hopes that there would be more details forthcoming. But so far, everyone seems to have the same details, the same staged photos, and same sense of, well, underwhelment.

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Lippincott has been working with Hyatt since 2006 to evolve six distinct sub-brands, each of which has been developed for specific sorts of customers, price points, and travel experiences. In addition to Andaz, Hyatt House, Hyatt Place, Hyatt Zilara and Hyatt Ziva, the design firm has now created the identity for Hyatt Centric, whose first locations will open in summer of 2015.

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Working with Edge Research and The Storybranding Group, Duffy & Partners has created a much-needed identity revamp for Meals on Wheels.

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In what is now a 30-year-old case, Ralph Lauren legal teams are again pursuing legal action against the U.S. Polo Association. Ralph Lauren claims that the USPA’s double horseman logo is too similar to its single horseman logo.

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The New School’s new logo does challenge the brain’s ability to read through shape recognition—some letters are stretched beyond normal comfort levels in some applications—but in essence, it does just what a logo should do: cause a pause.

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