Recent Articles

A Bespoke Approach

London-based design consultants Pemberton & Whitefoord has created the corporate identity for Whitefoord LLP, an exclusive wealth management company in London that only accepts clients upon recommendation.
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Wolff Olins Rebrands Dr. Reddy

The pharmaceutical company Dr. Reddy’s Laboratories has released its new logo and brand identity, shaped around the phrase, “Good health can’t wait.”
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Heidelberg Promotes Start-to-Finish Service

Heidelberg is best know for its printing equipment, but it also offers various consumer services and consumables. Its new logo promotes all three.
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Logitech Looks Forward

In a year-long project, DesignStudio has been working with Logitech to seriously update the peripheral maker’s image in a way that works across existing product lines but which also accommodates a new line—Logi— which is targeted at more youthful audiences.
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New Friends at Facebook

It was a tiny change, but perhaps one that was long overdue: the Facebook Friends icon was updated by an employee who was sick and tired of seeing the female character standing in the shadow of the male icon.
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Walk-err

It’s always a mystery how these things could possibly happen: how could a new presidential candidate burst into the race with a logo that is clearly already in use by another company, thereby immediately subjecting campaign efforts to preventable ridicule?
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Bridging Academia and Business

Pentagram has released a glimpse of its new identity for The Bridge, part of a new 17-acre Cornell Tech campus on Roosevelt Island in New York City.
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The Umbrella Girl Updates Again

Pause for Thought rebranded an iconic American brand in 2014, Morton Salt. It’s an identity that has seen many updates.
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The MINI Rebrands

The MINI, owned by BMW, has a new minimalized design that better matches the original thought behind the car’s first designs.
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M = Metro, meaning, and mine

Every city with a Metro system faces the same exact challenge: how to make their M distintive, memorable, and ownable.
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