Recent Articles

Autotrader Grows Up

Lippincott has created a new identity for the now 16-year-old company Autotrader (previously AutoTrader.com).
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An Institution Innovates

The Royal Albert Hall in London has a new brand identity that combines the impressive physical presence of its actual structure with pure color and essential shapes, meant to convey the sense of energy, awe, and emotion that audiences of all Hall performances experience.
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Monotype and History

If you didn’t get a chance to see Monotype’s “Pencil to Pixel” exhibit, you can still catch a small glimpse of some fascinating typographic history online.
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Vsauce Grows Up

Pentagram partner Natasha Jen has created a new, less slimy identity for YouTube’s Vsauce channels.
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Reviving a Truly Historic Brand

Southern Comfort is an iconic brand, with loyal and vocal fans. So messing with its brand in any way is bound to create a stir.
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A Brand of Words

Having refurbished its destinations world-wide, Club Med sought to reclaim its reputation as the premium, all-inclusive vacation experience.
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Shake Shack Smash

Shake Shack's food is definitely a magnet, but so is its clean, modern, appealing identity, created by Paula Scher and Pentagram.
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LogoLounge 9 Judging Complete

The long wait is over, and if your work was selected for LogoLounge Book 9, congratulations!
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Walgreens Boot Alliance Takes Shape

The ubiquitous Walgreens red W, seen on almost every street corner in the US, has a new brand partner.
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The Sonos Pulse

A unique and much talked-about feature about AnchorBMD’s latest design is the result of a happy accident.
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