Recent Articles

Moving Brands Powers Tiko

A new joint venture between Swisscom and Repower AG, tiko was designed to deliver power where it needed, but only when it is needed.
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Choice Hotels Focuses on the Fun

Choice Hotels, which includes the Comfort Inn, Sleep Inn, Mainstay Suites, Econolodge, Rodeway Inn, Cambria, Quality, Suburban, and Ascend Collection brands, has a new identity that focuses first on fun, and then on where to stay.
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Tennis Hall of Fame Rebrands

The International Tennis Hall of Fame has a new identity designed to reflect, well, international tennis hall of famers.
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Creating the Responsive Logo

Adapting logos to read well on small screens is an ongoing challenge.
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The Overview Effect

Overview’s new website just launched, together with a new logo by Fleet Design.
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Hewlett Packard Undershares

We’ve been sitting on a recent release from Hewlett Packard Enterprise for a bit in hopes that there would be more details forthcoming. But so far, everyone seems to have the same details, the same staged photos, and same sense of, well, underwhelment.
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Hyatt Centric

Lippincott has been working with Hyatt since 2006 to evolve six distinct sub-brands, each of which has been developed for specific sorts of customers, price points, and travel experiences. In addition to Andaz, Hyatt House, Hyatt Place, Hyatt Zilara and Hyatt Ziva, the design firm has now created the identity for Hyatt Centric, whose first locations will open in summer of 2015.
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Meals on Wheels rebrands

Working with Edge Research and The Storybranding Group, Duffy & Partners has created a much-needed identity revamp for Meals on Wheels.
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Polo Versus Polo

In what is now a 30-year-old case, Ralph Lauren legal teams are again pursuing legal action against the U.S. Polo Association. Ralph Lauren claims that the USPA’s double horseman logo is too similar to its single horseman logo.
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The New School’s New Read

The New School’s new logo does challenge the brain’s ability to read through shape recognition—some letters are stretched beyond normal comfort levels in some applications—but in essence, it does just what a logo should do: cause a pause.
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