Recent Articles

The Umbrella Girl Updates Again

Pause for Thought rebranded an iconic American brand in 2014, Morton Salt. It’s an identity that has seen many updates.
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The MINI Rebrands

The MINI, owned by BMW, has a new minimalized design that better matches the original thought behind the car’s first designs.
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M = Metro, meaning, and mine

Every city with a Metro system faces the same exact challenge: how to make their M distintive, memorable, and ownable.
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What is the Mark of a President?

Love it or hate it, the 2008 Obama election campaign logo forever changed the logo landscape for presidential candidates.
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Publicis Worldwide Announces New Logo

From the company’s website: “The new design pays homage to the original Publicis logo created by founder Marcel Bleustein-Blanchet in 1926.
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2015 LogoLounge Trend Report

Each year, as I browse through thousands of logos in preparation for the annual Trend Report, I can’t help but consider the societal, technological and environmental influences and how they will affect the future of our industry. This year, three thoughts occurred to me.
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Landor Updates Alitalia

Landor created Alitalia’s logo in 1969, and in 2015, the design firm had the unique opportunity to update its own work. Much of the original design was preserved, but the effect is fresh and decidedly more striking.
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Base Design Rebrands a Creative Icon

For anyone who loves to draw, the name Caran d’Ache conjures up the joy of unwrapping a brand-new box of pastels, or the smell of colored pencils, or just the simple abandon of getting lost in creating.
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The New Faces of Letterpress

Since 2012, Neenah’s “The Beauty of Letterpress” has asked leading designers to interpret the beauty of letterpress and has sold thousands of limited edition prints. Edition 11 features the work of long-time LogoLounge friend Von Glitschka.
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What a Flag Can Be

Think you don’t care about flags? You’re probably a closet vexillologist without even knowing it.
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