Recent Articles

Reviving a Truly Historic Brand

Southern Comfort is an iconic brand, with loyal and vocal fans. So messing with its brand in any way is bound to create a stir.
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A Brand of Words

Having refurbished its destinations world-wide, Club Med sought to reclaim its reputation as the premium, all-inclusive vacation experience.
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Shake Shack Smash

Shake Shack's food is definitely a magnet, but so is its clean, modern, appealing identity, created by Paula Scher and Pentagram.
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LogoLounge 9 Judging Complete

The long wait is over, and if your work was selected for LogoLounge Book 9, congratulations!
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Walgreens Boot Alliance Takes Shape

The ubiquitous Walgreens red W, seen on almost every street corner in the US, has a new brand partner.
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The Sonos Pulse

A unique and much talked-about feature about AnchorBMD’s latest design is the result of a happy accident.
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Literally Selling the Sizzle

Since 1978, when the first brand signature was trademarked by NBC—its familiar ding-dong-ding sound—only about 200 brand sound signatures have been so registered. It’s tough to prove that a sound is really and truly your own.
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Pitney Bowes Moves Forward

The new Pitney Bowes’ logo, created by FutureBrand, combines lowercase initials with outward radiating lines.
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Logo Reintroduced at Electrolux

Swedish appliance maker Electrolux has re-emphasized and re-introduced its 52-year-old logo.
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LogoLounge 9 Judging Update

We asked you to upload your best work and you answered our call. More than 22,000 logos were considered for LogoLounge 9 this year.
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