Recent Logo Articles

Each year, as I browse through thousands of logos in preparation for the annual Trend Report, I can’t help but consider the societal, technological and environmental influences and how they will affect the future of our industry. This year, three thoughts occurred to me.

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The MINI, owned by BMW, has a new minimalized design that better matches the original thought behind the car’s first designs.

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Every city with a Metro system faces the same exact challenge: how to make their M distintive, memorable, and ownable.

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Love it or hate it, the 2008 Obama election campaign logo forever changed the logo landscape for presidential candidates.

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From the company’s website: “The new design pays homage to the original Publicis logo created by founder Marcel Bleustein-Blanchet in 1926.

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