Each year, as I browse through thousands of logos in preparation for the annual Trend Report, I can’t help but consider the societal, technological and environmental influences and how they will affect the future of our industry. This year, three thoughts occurred to me.
London-based design consultants Pemberton & Whitefoord has created the corporate identity for Whitefoord LLP, an exclusive wealth management company in London that only accepts clients upon recommendation.
The pharmaceutical company Dr. Reddy’s Laboratories has released its new logo and brand identity, shaped around the phrase, “Good health can’t wait.”
Heidelberg is best know for its printing equipment, but it also offers various consumer services and consumables. Its new logo promotes all three.
In a year-long project, DesignStudio has been working with Logitech to seriously update the peripheral maker’s image in a way that works across existing product lines but which also accommodates a new line—Logi— which is targeted at more youthful audiences.
It was a tiny change, but perhaps one that was long overdue: the Facebook Friends icon was updated by an employee who was sick and tired of seeing the female character standing in the shadow of the male icon.