LogoLounge

Logo News

Belgian cookie brand Lotus Biscoff is growing its brand and asked creative firm BrandMe to create a strong global brand that can support worldwide growth. Read More

The LEGO Group has done an amazing job of keeping its brand relevant and fresh through partnerships with Disney, Lucasfilms, and Warner Brothers, among others. Read More

Now almost 40 years old, the American Girl brand was recently revitalized by Pentagram. The work was driven by a new tagline, “Find your inner star.” Read More

For 30 years, Swiss tourism was represented by a golden flower known as the Goldblume—but it was a symbol that says very little about the country. Read More

Walmart’s inhouse design team used all lowercase letters and portmanteau-ed both words in the name to distinguish the new brand and make it seem more friendly. Read More

The WK Kellogg’s Company’s logo was inspired by the signature of William Keith Kellogg, the company’s founder. Recently, type foundries XYZ and Plau expanded the signature wordmark into a complete typeface, called WK Kellogg Co Script. Read More

When design firm How&How created a new identity for the Aruba Conservation Foundation, the designers were surprised that their client did not want a plan that improved tourism for the island. Instead, the client wanted to inspire local pride and support of local nature preservation. Read More

The CCC logo has, over time, become emblematic of the amazing teamwork of US citizens to improve their country, even though it is in no way a traditional red, white, and blue identity. Read More

One of Chicago’s oldest scientific institutions, the Peggy Notebaert Nature Museum of the Chicago Academy of Sciences—aka, Nature Museum—has been teaching citizens about nature since 1857. Design agency Span was recently brought in to create a new identity for this historic and multi-faceted organization. Read More

Presenting a designer to take our “Center Stage.” This month’s featured member is Laura Prpich, who founded her business, Caribou Creative. With her interest in sustainability and creating greener solution brands, Laura has made herself known as a designer of many talents. Read More

Ad agency Colossus has created a new identity for the historic Boston Symphony Orchestra that elegantly houses the Orchestra’s three associated and also famous brands: The Boston Pops, Symphony Hall, and Tanglewood. Read More

GOOD agency recently rebranded Pancreatic Cancer UK, an agency that surprisingly receives just 3 percent of the UK’s cancer research budget. Read More

Cyber-security platform Rotate has a new identity, created by A LINE, that focuses on the ability to “Work Assured,” as opposed to working in dread and fear of cyber-attack. Read More

Jones Knowles Ritchie recently gave Manischewitz a rebrand, completing a plan that was launched in 2019: to attract new customers who may never have considered kosher foods. Read More

Make your mark on logo history.

Join LogoLounge
What do you think?